A New Outdoor Advertising Service in Denver That Won't Break The Bank

Outdoor advertising and media is an extremely effective marketing channel but is also fairly expensive. The reasoning is understandable. Real estate, construction, permits, etc. all contribute to the typical high costs associated with launching an outdoor campaign. Even more, most traditional outdoor advertising providers require a minimum of eight weeks. Not only is outdoor expensive, but space is also limited making competition and, thus, rates higher. But outdoor works, BIG TIME! Large brands know this and invest heavily in outdoor. In fact, outdoor media has one of the highest ROIs (return-on-investment) and lowest CPIs (cost-per-1,000 impressions) in the current marketing world. Outdoor

The Power of Outdoor Advertising and Online Gaming Sites

The power of outdoor can be seen in the recent case of DraftKings and FanDuel. The two companies came together for a national joint-marketing campaign consisting of outdoor, online display ads, and TV spots across multiple markets. Denver, alone, saw many mass-transit ads, traditional billboards and paid sponsorships at Mile High Stadium and Coors Field. This was a multi-million dollar campaign that worked so well, the two companies have received huge increases in members but also some unwanted legal-attention from several states they operate in. However, without the mass marketing efforts and the power of outdoor, the companies might not have seen such attention, good or bad.

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