Overview:

Abby Sparks is a custom-jewelry designer in Denver who hired Chumba Media in early 2016 to promote their brand at certain events in the downtown Denver area throughout the summer.

 

Goal:

Raise awareness to the Abby Sparks brand using the tagline “Have you put a ring on it yet?”

 

Campaign:

A walking billboard was deployed in multiple areas of downtown Denver such as during a Rockies game, during the opening the A-line celebrations at Union Station, and during other select events and festivals taking place at Civic Center Park.

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Results:

-Increased brand presence in downtown Denver.

-Multiple engagements and pictures taken by viewers.