Case Study - Abby Sparks Jewelry
Overview:
Abby Sparks is a custom-jewelry designer in Denver who hired Chumba Media in early 2016 to promote their brand at certain events in the downtown Denver area throughout the summer.
Goal:
Raise awareness to the Abby Sparks brand using the tagline “Have you put a ring on it yet?”
Campaign:
A walking billboard was deployed in multiple areas of downtown Denver such as during a Rockies game, during the opening the A-line celebrations at Union Station, and during other select events and festivals taking place at Civic Center Park.
Results:
-Increased brand presence in downtown Denver.
-Multiple engagements and pictures taken by viewers.
