Overview:

Corinne was a new restaurant created by the LeMeridien Hotel Group in downtown Denver in the fall of 2017. Corinne's location was just off the 16th Street Mall which required more of a in-your-face type of advertising campaign.

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Goal:

-Promote the Corinne brand.

-Drive traffic into the restaurant and ultimately inside the hotel.

-Provide the general public of downtown with Corinne Loyalty Cards.

 

Campaign:

A walking billboard team was deployed in various high-traffic parts of the 16th Street Mall during peak lunch times. Brand ambassadors were fully briefed on the menu and hours of operation to forward to interested consumers.

 

Results:

-200,000+ brand impressions.

-1,200+ loyalty cards were distributed to targeted consumers in downtown Denver.