Case Study - Corinne
Overview:
Corinne was a new restaurant created by the LeMeridien Hotel Group in downtown Denver in the fall of 2017. Corinne's location was just off the 16th Street Mall which required more of a in-your-face type of advertising campaign.
Goal:
-Promote the Corinne brand.
-Drive traffic into the restaurant and ultimately inside the hotel.
-Provide the general public of downtown with Corinne Loyalty Cards.
Campaign:
A walking billboard team was deployed in various high-traffic parts of the 16th Street Mall during peak lunch times. Brand ambassadors were fully briefed on the menu and hours of operation to forward to interested consumers.
Results:
-200,000+ brand impressions.
-1,200+ loyalty cards were distributed to targeted consumers in downtown Denver.
