Case Study - Little India

Overview:

Little India is a Denver-based Indian restaurant serving downtown Denver for over 18 years.

 

Goal:

Drive additional foot traffic to their downtown location during targeted lunch and dinner times. Increase the overall brand presence along the 16th Street Mall.

Campaign:

Chumba Media was hired to drive traffic to their restaurant during the lunch and dinner rushes. Over the course of 10 days, a walking billboard was deployed along the 16th Street Mall within proximity to their location. The billboard was supplemented with “$2 off” coupons to be distributed to interested consumers.

Results:

  • Over 250 coupons brought back into the restaurant over a 12-week period.

  • 20% response rate.

  • Dozens of comments and questions from consumers regarding basic business information such as their location, menu price range, etc.

  • Increased brand presence along 16th Street Mall.

 

“Chumba media was great to work with. They made a nice visual sign and distributed coupons throughout the 16th Street mall so I could track my return on investment. The coupons came back weeks after they did the marketing...I would highly recommend them.”

-Harman Baidwan

Owner

Little India

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