Case Study - Piff the Magic Dragon

Overview:

Piff the Magic Dragon is one of the most memorable acts from NBC's America's Got Talent who also has a residency at Bugsy's Cabaret theater inside the world famous Flamingo Hotel and Casino in Las Vegas, NV.

Goal:

-Promote the Piff brand on the Las Vegas strip close to the Flamingo.

-Target Piff fans being asking probing questions.

-Drive traffic to the show using distributable coupons.

 

Campaign:

A street team was deployed in various high-traffic parts of the Las Vegas strip during April and May of 2018 and July of 2019. The team ran for five hours prior to the start of each show to drive last minute ticket sales and sales for the following days.

 

Results:

-Sold out shows during campaign times in April/May 2018.

-122 offer redemptions during street team days in July 2019.

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