Case Study - Rhein Haus
Overview:
Rhein Haus is located in downtown Denver just off of the 16th Street Mall.
Goal:
-Promote the Rhein Haus brand.
-Drive traffic into the restaurant during lunch times.
-Provide the general public of downtown with BOGO cards.
Campaign:
A walking billboard team was deployed in various high-traffic parts of the 16th Street Mall during peak lunch times. Brand ambassadors were fully briefed on the menu and hours of operation to forward to interested consumers.
Results:
-300,000+ brand impressions.
-1,500+ loyalty cards were distributed to targeted consumers in downtown Denver.
