Overview:

Rhein Haus is located in downtown Denver just off of the 16th Street Mall.

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Goal:

-Promote the Rhein Haus brand.

-Drive traffic into the restaurant during lunch times.

-Provide the general public of downtown with BOGO cards.

 

Campaign:

A walking billboard team was deployed in various high-traffic parts of the 16th Street Mall during peak lunch times. Brand ambassadors were fully briefed on the menu and hours of operation to forward to interested consumers.

 

Results:

-300,000+ brand impressions.

-1,500+ loyalty cards were distributed to targeted consumers in downtown Denver.