Case Study - Smiling Moose Deli

Overview:

Smiling Moose is a deli located in downtown Denver.

 

Goal:

Promote the release of their new sandwich the Kick' N Nashville Chick' N Mo! Drive customers into the store with a "FREE sandwich" offer.

 

Campaign:

Chumba Media ran one walking billboard along the 16th Street Mall around the Wynkoop st. area. during the morning rush and the lunch rush on select days over the course of two weeks. The billboard was supplemented with printed pieces of collateral that matched the billboard's message of "FREE sandwich with drink purchase".

Results:

  • Approx. 2,700 offers were brought in over the 8-week campaign representing a 49% response rate.

  • Increased brand presence along 16th Street Mall.

 

"Smiling Moose saw unbelievable success with the marketing tools Chumba Media implemented for our downtown location! The whole team was helpful, professional, and flexible. We would highly recommend trying out their unique advertising for your business."

-Chris

Brand Manager

Smiling Moose Deli

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