Case Study - Tattoo Masquerade
Vinyasa Productions tasked Chumba Media with promoting and activating their annual convention in Denver, The Tattoo Masquerade.
-Activate the Tattoo Masquerade brand in downtown Denver for two weeks prior to the convention.
-Drive ticket sales by distributing collateral with coupons.
Two simultaneous walking billboard teams were deployed on Denver's 16th Street Mall for eight hours per day for two consecutive weeks prior to the event and during.
-500,000+ brand impressions.
-3,000+ pieces of "warm" collateral were distributed to interested consumers.