Case Study - Tattoo Masquerade

Overview:

Vinyasa Productions tasked Chumba Media with promoting and activating their annual convention in Denver, The Tattoo Masquerade.

Goal:

-Activate the Tattoo Masquerade brand in downtown Denver for two weeks prior to the convention.

-Drive ticket sales by distributing collateral with coupons.

 

Campaign:

Two simultaneous walking billboard teams were deployed on Denver's 16th Street Mall for eight hours per day for two consecutive weeks prior to the event and during.

 

Results:

-500,000+ brand impressions.

-3,000+ pieces of "warm" collateral were distributed to interested consumers.

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