Case Study - The Nuggy

The Nuggy

Overview:

Nugtools is a New Jersey-based company that sells The Nuggy, a multi-tool for cannabis. Chumba Media was hired to promote their launch into the Denver market at the annual Denver 4/20 2016 rally.

 

Goal:

Raise awareness about The Nuggy. Distribute coupons for online purchases.

 

Campaign:

Chumba Media ran two simultaneous billboards around the north entrance of the annual 4/20 rally that took place on 5/21/2016. The billboards were placed in prominent areas of high-pedestrian foot traffic and within view of two main lines to enter the festival. Within the 4 hours of promotion, Chumba distributed roughly 400 coupons and showcased two working demos of The Nuggy.

 

Response:

The campaign created multiple first-time impressions of The Nuggy while directing product interest to the website.

The Nuggy
The Nuggy
The Nuggy