Case Study - The Nuggy
Nugtools is a New Jersey-based company that sells The Nuggy, a multi-tool for cannabis. Chumba Media was hired to promote their launch into the Denver market at the annual Denver 4/20 2016 rally.
Raise awareness about The Nuggy. Distribute coupons for online purchases.
Chumba Media ran two simultaneous billboards around the north entrance of the annual 4/20 rally that took place on 5/21/2016. The billboards were placed in prominent areas of high-pedestrian foot traffic and within view of two main lines to enter the festival. Within the 4 hours of promotion, Chumba distributed roughly 400 coupons and showcased two working demos of The Nuggy.
The campaign created multiple first-time impressions of The Nuggy while directing product interest to the website.