Case Study - Uncle Joes

Overview:

Uncle Joe's Hong Kong Bistro was a new restaurant concept that opened in downtown Denver in 2016. This restaurant was located two blocks from Denver's 16th Street Mall and needed a way divert traffic from the way to the location.

Goal:

-Promote the Uncle Joe's brand.

-Drive traffic to the restaurant during peak lunch and dinner times.

Campaign:

A walking billboard micro-activation was deployed on the 16th Street Mall during lunch and dinner times. The brand ambassador distributed printed collateral to interested consumers and was also briefed in the menu, hours of operation, and theme of the restaurant.

 

Results:

-360,000+ brand impressions.

-700+ pieces of "warm" collateral were distributed to targeted, affluent consumers.

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