THE RANGE 702
The Range 702 is a 5-star shooting experience in Las Vegas, NV. In September 2019, they requested a proposal for an effective way to increase sales on weekends. Having worked with multiple street team agencies before and seeing little to no results, they were naturally hesitant to try it again. After learning about what sets Chumba Media apart from other agencies, they decided to give us a shot!
Find an effective and trackable marketing channel on the Las Vegas strip that can be deployed for small blocks of time over 4 weeks.
Increase weekend revenue during the 4 weeks.
Use a pre-determined call-to-action to increase response and track Chumba Media results.
Chumba Media trained a small team of promotional talent and deployed them on various parts of the Las Vegas strip for short blocks of time. This team was trained to engage tourists about their plans for the weekend while asking them a small combination of probing questions designed to determine their level of interest in the Range 702's offerings. Interested people were then instructed to act on the offer by calling a designated phone number to book an appointment.
We designed a custom 4-sided digital walking display equipped with printed, die-cut extensions. This "Iconic" ambassador was teamed up with an additional promotional model to "present" The Range's options to the general public on the strip.
An experienced and personable street team was deployed in targeted areas of the strip at certain times.
The team distributed over 3,000 pieces of collateral to tourists right on the Las Vegas strip.
250+ offer redemptions