After a successful NYE weekend opening for Jack Black's Tenacious D in Las Vegas, Wolves of Glendale needed a unique and sure-to-be-seen way to tell the people of the Vegas strip something:
What we did
The team was outfitted with a custom backpack piece, a custom hand held "mini bulletin", and a digital/printed wearable equipped with a 13" tablet playing the new music video for Vapin in Vegas! This team circulated from the Miracle Mile Shops at Planet Hollywood to CVS at Bally's on the Las Vegas Strip.
Iconic Wearable calls for Iconic Locations
On their route, the team passed the Eiffel Tower at Paris Las Vegas where people feasted their eyes on the unique setup. People dining at Hexx and Mon Ami Gabi couldn't help but notice the spectacle!
Pat of a micro-test consisting of almost zero additional ad spend, the campaign helped generate over 60,000 listens since the song was released on 1.25.23.
A vey small ad spend on social media helped extend the campaign online.
@wolvesofglendale themselves shared the story to their 128k audience!