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Smiling Moose Deli in Downtown Denver needed a unique way to tell people their new location was open.


What we did

We created a giant rolling billboard announcing a "FREE SANDWICH" redeemable via a printed coupon. The team was also outfitted with custom antlers on select days.


A rolling billboard team circulated around the 16th Street Mall and 1,500 cards were distributed to people within walking distance in 1 week. We estimate a redemption rate of 85%. The last day of the program was cancelled due to the restaurant running out of food. 

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