REVIV
LAS VEGAS
Overview:
Reviv is an IV therapy clinic with 3 locations in Las Vegas. With their locations being deep inside the hotels they are located in, having an effective advertising presence on the strip was critical.
With an original launch date being early March 2020, they had to postpone until the hotels reopened on the Vegas strip in June. They were understandably hesitant about launching their campaign during a pandemic - but the results have been amazing!
Goals:
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Find an effective and trackable marketing channel on the Las Vegas strip.
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Increase weekend revenue.
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Use a pre-determined call-to-action to increase response and track Chumba Media results.
THE STRATEGY
Chumba Media trained a small team of promotional talent and deployed them on various parts of the Las Vegas strip for short blocks of time. This team was trained to engage tourists about their plans for the weekend while asking them a small combination of probing questions designed to determine their level of interest in the Range 702's offerings. Interested people were then instructed to act on the offer by calling a designated phone number to book an appointment.
ICONIC
BACKPACK
We designed a custom iconic backpack to be worn by the street team and deployed the teams during designated times in targeted areas of the Las Vegas Strip.
STREET
TEAM
An experienced and personable street team was deployed in targeted areas of the strip at certain times.
The team distributed over 3,000 pieces of collateral to tourists right on the Las Vegas strip.
THE
RESULTS
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3,400+ engagements
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250+ offer redemptions
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150% ROI