- Dave Hecker
The Importance of Quality Brand Ambassadors
Regardless of the product or service that you’re selling, quality brand ambassadors can play a crucial role in bolstering your brand. In our highly competitive world, brand ambassadors will help your business make the connections you need to succeed. Interested in learning more about how you can benefit from real people who believe in your company on your team? Here’s what you need to know:
Offer a Personalized Touch
While it’s true that a great logo, website, and other marketing materials are essential, brand ambassadors offer a personal feel that will humanize your product or service. People are wired to connect with others, and a qualified brand ambassador is adept at forging relationships. Think about iconic walkable markets such as Las Vegas, Los Angeles, and Chicago. Consumers are inundated by advertisements and street teams, but only the best of the best truly make an impression. When you’re on the search for an ambassador for your brand, seek out individuals who are easy to talk to and natural conversation-starters.
Today’s consumers are savvier than ever and more likely to be skeptical of, or even distrust, traditional advertising. It takes time to build trust, and this is where brand ambassadors can truly shine. Your brand ambassadors should be experts on your product or service and have the ability to answer questions and thoroughly explain why they love your company.
Whether you deploy brand ambassadors online or in-person, there’s little doubt that a quality team will be instrumental in boosting interest in your business. Unlike mass-distributed ads or flyers, potential customers will be more likely to engage with a real person who approaches them for a chat. Not sure about the results? Our case studies speak for themselves. The Range 702 in Las Vegas has achieved 100% ROI from using a custom call-to-action team, plus 250+ offer redemptions and 3,400+ engagements. Plus, The Range sees offer redemptions weeks after the initial engagement proving a phenomenal recall rate!
When you’re looking for cost-effective ways to increase awareness and build trust in your brand, working with a qualified brand ambassador is an option to explore. If you’d like to maximize the efficiency of your marketing campaign, consider adding a street team and iconic walking media into the mix. Our team has helped companies of all sizes and industries achieve success, and we can help you reach your goals, too. To learn more about our unique advertising solutions, please contact us today to start the process.