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  • Dave Hecker

The Power of Outdoor Advertising and Online Gaming Sites

The power of outdoor can be seen in the recent case of DraftKings and FanDuel. The two companies came together for a national joint-marketing campaign consisting of outdoor, online display ads, and TV spots across multiple markets. Denver, alone, saw many mass-transit ads, traditional billboards and paid sponsorships at Mile High Stadium and Coors Field. This was a multi-million dollar campaign that worked so well, the two companies have received huge increases in members but also some unwanted legal-attention from several states they operate in. However, without the mass marketing efforts and the power of outdoor, the companies might not have seen such attention, good or bad.

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