The power of outdoor can be seen in the recent case of DraftKings and FanDuel. The two companies came together for a national joint-marketing campaign consisting of outdoor, online display ads, and TV spots across multiple markets. Denver, alone, saw many mass-transit ads, traditional billboards and paid sponsorships at Mile High Stadium and Coors Field. This was a multi-million dollar campaign that worked so well, the two companies have received huge increases in members but also some unwanted legal-attention from several states they operate in. However, without the mass marketing efforts and the power of outdoor, the companies might not have seen such attention, good or bad.
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